Right now, a large number of people use search engines and social media to find content and socialize on the internet; If you have a business and want to be successful (own a trustworthy brand, a company with a great reputation, sell more, etc.), you have to attract them to your website, but how? The content marketing (or content marketing in English) will help you achieve this.
According to Content Marketing Institute, content marketing is defined as:
A strategic approach to marketing focused on creating and delivering valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.
The key words in this definition are "valuable" and "relevant"; And they are the ones that differentiate content marketing from any other form of advertising or marketing. Since it focuses on offering something of value to your target or target audience and not on using invasive techniques, "attacking" them with promotional content to buy your products or services. What generates, in most cases, rejection by the user.
Therefore, content marketing consists of creating, publishing and promoting relevant and valuable content; In order to get closer to your clients and potential clients, and attract them to your company, without even having to sell them anything! The contents can be articles, blog posts, videos, podcasts, images, publications on social networks, among others. It can also include offline media, such as corporate magazines.
Currently consumption habits show that around 80% of users who visit a website are not interested in buying but in seeking relevant information about their needs or interests. This indicates that not only the content but its quality are crucial in the market strategy. What are users interested in? Contents that deal with your concerns, provide solutions to your problems, tips, utilities, fun, curious information and with which you can learn something new.
In content marketing, quality content is everything. With it you will be able to attract potential clients, turn them into clients and later into consumers. What will help not only generate more traffic on your website, better search engine positioning, SEO, greater popularity of your brand and confidence of your company, but will also result in higher conversion rates and better sales for you.